Privacy Policy
Last updated: October 2026
In accordance with current personal data protection law, Madrid Alternative Runs S.L. informs the users of this website about the processing of the personal data they provide when booking a tour, contracting a training programme, subscribing to the newsletter or contacting us.
Who is responsible for processing your data?
- Identity: Madrid Alternative Runs S.L.
- Postal address: Calle Bergantín 1, Bajo C, 28220 Majadahonda, Madrid, Spain
- Phone: +34 627 97 35 18
- Data Protection contact: info@madridalternativeruns.com
What kind of personal information do we collect?
Madrid Alternative Runs S.L. may collect personal information through the forms available on the website, during the booking process and through interactions with the brand. Specifically:
- Identification and contact data: name, email address, phone number and, when needed for invoicing, postal address.
- Booking data: chosen tour or experience, date, time, number of participants, tour language and English level, notes or needs indicated and, where applicable, the discount code applied.
- Corporate request data: company, contact person, group size and estimated date.
- Training request data: level, goal, availability and training preferences.
- Job application data: contact details, experience and languages, plus the CV or sports dossier the user chooses to send.
- Basic browsing data and preferences (for example, the selected language), necessary for the site to work.
For what purposes do we process personal data?
- To manage tour and experience bookings, including confirmation, changes and communications related to the contracted service.
- To process payments and gift cards through the corresponding payment gateway.
- To handle enquiries, information requests, corporate proposals and training requests.
- To send the newsletter and commercial communications about experiences, routes and news from MAD Alternative Runs, where consent has been given.
- To manage recruitment processes when a user submits an application.
- To prepare internal statistics and studies to improve our services.
What is our legal basis for processing?
- Performance of the contract or pre-contractual relationship, when the data is necessary to manage the booking or request.
- The user's consent, for sending the newsletter, advertising and commercial communications.
- The legitimate interest of MAD Alternative Runs in site security, improving its services and responding to enquiries.
- Compliance with legal, tax and accounting obligations.
How long will we keep the data?
Personal data will be kept for as long as the relationship that gave rise to the processing continues. Afterwards, it will be kept for the periods required by law to comply with tax and accounting obligations and then deleted.
Newsletter data will be kept until the user withdraws consent or requests to unsubscribe.
Job application data will be kept for a maximum of one year, unless the user authorises keeping it for future vacancies.
Newsletter subscription
If you authorise your subscription to the MAD Alternative Runs newsletter, we will send you information about our experiences, routes and news through electronic means. You can withdraw your consent at any time using the unsubscribe link included in each mailing or by writing to info@madridalternativeruns.com.
To which third parties may we disclose data?
To provide the service, MAD Alternative Runs S.L. may share strictly necessary data with providers acting as data processors, such as the payment gateway (Base44 Payments / Wix), the site's hosting and database provider, the email provider, analytics tools should they be activated, and collaborators involved in organising the contracted experience.
All of them undertake to process the data in accordance with data protection law and to adopt adequate technical and organisational measures.
Madrid Alternative Runs S.L. never sells customer data to third parties.
What are your rights regarding personal data?
The user may exercise their rights of access, rectification, erasure, objection, restriction and portability, as well as withdraw consent, without affecting the lawfulness of prior processing.
These rights must be exercised in writing, stating your address and attaching a copy of your ID or equivalent document, by writing to info@madridalternativeruns.com.
You may also lodge a complaint with the Spanish Data Protection Agency (www.aepd.es) if you believe the processing of your data does not comply with current law.
Information security
Madrid Alternative Runs S.L. has adopted the technical and organisational measures necessary to maintain the required level of security, according to the nature of the personal data processed and the circumstances of the processing, in order to prevent its alteration, loss, unauthorised processing or access.
Minors
The services offered on this website are aimed at people over 18 years of age. Minors may only take part in the activities with the prior authorisation of their father, mother or legal guardian, whose contact details must be provided at the time of booking.
